Business strategy: Harnessing social media's potential

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Fact: Social networking platforms are here to stay for good.

Though many entrepreneurs still view these tools as irrelevant and a waste of time, business leaders who value their online presence would agree that these tools are material. Utilizing social media’s full potential is effective in providing better service and good customer relations. With that, Robert Wynne of Forbes presents some social media rules for business promotion and PR:

Rule 1 - Let customers know that the company is there to not over-promise and under-deliver but the other way around.

Rule 2 - Make posts straightforward and short because customers champion rousing and meaningful content over lengthy and boring announcements.

Rule 3 - Be newsworthy, taking into consideration the speed and relevance of the posts, as well as hashtags and real-time updates.

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Rule 4 - Offer help to customers by giving them tidbits of what’s relevant and useful to them in real time.

Rule 5 - Determine whether or not to use Facebook and knowing how and why customers use it.

The key to a winning social media campaign, whether for PR, promotion, or whatnot, is to target valuable customers and connect with them on a personal level. Strategy and media planning are always helpful steps in attaining this goal.

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Online media plays a crucial role in business success. Steven Rindner, a business expert, helps companies understand this role to gain optimal rewards. For more updates on business strategies and other related discussions, follow this Google+ page.

Experience is part of the business

Experience is part of the business

Academic degree and work experience go hand-in-hand in the making of a successful business executive. In fact, even students pursuing a master’s degree in business administration are often required to have work experience right after college.

A well-respected business and corporate development executive, Steven Rindner was not an exception to this rule. Before holding senior and executive positions in some of the industry’s finest companies, he had to work his way from the bottom.

Unlike other professionals who started early in business, Steven began his career in a different field. A law graduate from New York, he made the big move in the business world by becoming part of AOL, where he helped the company develop and execute strategies for website functionality, advertising, marketing, content, and subscriber acquisition.

With his eagerness to learn, Steven moved up the corporate ladder, where he served as director, executive director, vice president, and then senior vice president. This experience led him to take on more leadership roles in companies such as Citigroup Inc., Kastle Systems International, and Besins Healthcare International.

Steven is just one of the thousands of business executives who have culminated their success through experience. Those who want to make it big in business have to learn that experience is not a substitute for determination and passion but rather an opportunity that can help one go further in the competitive world of business.

Steven Rindner is a business executive with a strong background in business development and growth strategy in media, technology, real estate services, and health care. Learn more about him by visiting this Facebook page.

Quick and Convenient Organic Snack Ideas for Marathon Runners

As Steven Rindner has found in his marathon training, nutrition is often the deciding variable whether his daily run is enjoyable or not. There is nothing worse than indigestion when trying to talk the body into running way past its natural limits. Marathon runners need to focus their nutritional habits on whole, nutrient dense, organic whole foods to keep their bodies in highest condition and to recover quickly. Here are a few ideas for some simple and healthy snacking foods: (Most contain healthy protein and fat for energy. Please note all dairy items are whole fat and organic – a must if consuming this food group.)

• Organic Valley Colby-Jack Cheese Sticks
 • Organic Pickles (wrapped with AppleGate Farms deli turkey slices & organic cream cheese)
• Chocolate Raw Grass-fed Whey Protein Powder mixed with Unsweetened Chocolate Almond Breeze or Organic Valley Organic Whole Milk
• Hard-boiled Eggs

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 • Yo-Baby (Whole Milk) Organic Yogurts or Organic Whole Fat Greek Yogurts
• Organic Baked Blue Corn Chips & Salsa, Pico, or Guacamole (individual servings found at Costco)
• Large Bag of Raw Snap Peas
• Sliced Tri-Colored Peppers
• Bag of Baby Carrots w/ Hummus (individual servings found at Costco)
• Homemade Trail Mix (buy ingredients in bulk and mix together or Whole Foods has a great sprouted trail mix also found in bulk)
• Homemade Tuna or Salmon Salad (individual servings found in cups, cans or foil packs)
• Organic Apples, Grapes, Pears, Berries or Cut-up Melon
 • AppleGate Farms Deli Meat (especially the grass-fed roast beef)
• Organic Whole-Fat Cottage Cheese
• Homemade Popcorn (cooked in palm or coconut oil and topped with Redmond’s RealSalt)

For more information on marathon-worthy nutrition and other tips, visit Steven Rindner’s home page.

Steven Rindner on What to Expect on Race Day

You've worked hard to prepare yourself, mentally and physically, for the big day – your first marathon! Part of that preparation is in knowing what to do in the days leading up to the race, and what to expect on the day of the race.

• To begin with, about two weeks before your race, give your body a break by scaling back on the distance and the difficulty of your training runs. This will help your body to be ready to run the long distance of a marathon.

 • Make sure you are well-hydrated in the days leading up to the marathon. Drink lots of water before bed on the night before the marathon, and lots of water first thing that morning.

• A few hours before the race, eat a high-carbohydrate breakfast.

• Don't overdress. The day may get hotter the later it gets. Also, on the subject of clothing, don't wait for the day of the race to try out that new pair of shoes!

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• If you are used to running with headphones and would like to do so during the race, ask ahead of time if this is allowed. However, keep in mind that being able to hear people cheer you on may give you a much-needed mental boost.

• Get to the race with time to spare – you may be nervous enough without having to worry about getting to the starting line on time.

• If you're not going to carry your own water, take advantage often of the water and sport drinks that are offered at aid stations along the route.

• Start slowly so you don't burn out right away. You have plenty of time to pick up speed later.

Perhaps the best advice is to enjoy yourself and to imagine how great you'll feel when you cross your first marathon finishing line!

For more tips on running, check out Steven Rindner's website.

The strategic path to becoming a successful business executive

For people who dream of becoming a business executive, reaching the upper ranks of the corporate world may often seem fierce and challenging. Climbing the corporate ladder requires disciplined work ethic and education. Still, only a few make it as the vice president or senior vice president of a company.

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So when it comes to managing one’s own career, what does it take to climb the ladder?

For Steven Rindner, a renowned business and corporate development executive, it takes more than education to be successful in the field. Beginning his career as a lawyer, he has since become a successful business executive by studying a number of industries including media, technology, real estate services and healthcare.

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Like most CEOs and top executives, Rindner had to put into play his most strategic skills during the most crucial moments. As one of the former executives of Besins Healthcare International, a pharmaceutical based in Belgium, he turned the nutrition business of the company into a valuable enterprise through the development of numerous distribution channels, significant partnerships with media and marketing companies, and the successful execution of online strategies.

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According to Harvard Business Review, which recently featured research involving more than 20,000 executives, strategic leadership is the game in all industries with strong corporate structures. The study stresses the importance of leaders thinking strategically and developing the ability to anticipate, challenge, interpret, decide, align, and learn in various situations.

Steven Rindner is a results-oriented executive with a strong background in business development and growth strategy. Get more insights about business and leadership by visiting this Twitter page.

Steven Rindner of Scout

Although Steven Rindner began his career as a lawyer, he has since become a successful business executive, with a strong background in business development and growth strategy. He has used his expertise in many industries, such as media, technology, real estate, and healthcare.

Mr. Rindner graduated from St. John's University School of Law, where he was a member of the St. John's Law Review. After graduation, he served as a clerk to the Honorable John Terry, on the Court of Appeals for the District of Columbia. He then worked at top tier law firms, and even at the United States Attorneys Office, where he handled cases in both federal and local courts.

Steven Rindner then moved on to America Online, serving as director, executive director, vice president, and eventually senior vice president. He helped the company to develop strategies to grow subscribers, and also helped to develop website functionality and successful advertising and marketing campaigns.

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Mr. Rindner has also served as senior vice president at Citigroup, Inc., and executive vice president at Kastle Systems International, a company that specializes in outsourced services for commercial office buildings. At Kastle, he managed to double annual new revenue generation. He was also practice director at Perfect Sense Digital.

Steven Rindner was also chief executive for e-commerce and nutrition at Besins Healthcare, a pharmaceutical company based in Belgium. He helped to launch and develop the nutrition business, and turned it into a valuable enterprise by developing distribution channels and partnerships with media and marketing companies and by successfully implementing online strategies. He also worked to expand the company in the United States and throughout the world. Because of his success with the online business, Mr. Rindner was asked to take the lead with Olympian Labs, the company's retail nutrition business.

Mr. Rindner now works at Scout Media, Inc.

Besides his corporate work, Mr. Rindner also finds time to serve on the board of directors of the Charles E. Smith Life Communities and the Winston Churchill HS Educational Foundation.

For more about Steven Rindner, follow this Facebook page.

Steven Rindner

Steven Rindner began his career with a degree in law from St. John's University School of Law in Jamaica, New York, where he was also a member of the St. John's Law Review. After graduating, he was a clerk on the Court of Appeals for the District of Columbia. Mr. Rindner then became an associate at Shearman and Sterling, where he worked to prepare credit agreements and indentures, as well as registration statements for public offerings. He then joined the United States Attorneys' Office. He was an assistant United States attorney and he handled cases in both federal and local courts. Then, until 1999, he was an associate with Fried, Frank, Harris, Shriver & Jacobson, where he worked as a corporate attorney. After leaving this law firm, Mr. Rindner made the move to the business world.

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He became part of America Online, where he helped the company to develop and execute strategies for website functionality, advertising, marketing, content, and subscriber acquisition. He moved rapidly up the corporate ladder at America Online, where he served as director, executive director, vice president, and then senior vice president. In 2003, Steven Rindner moved on to Citigroup Inc., where he was senior vice president. From 2004-2008 he was executive vice president at Kastle Systems International, a private equity-owned security company. Mr. Rindner helped the company grow and expand internationally and also helped to raise millions of dollars.

Steven Rindner was also chief executive for e-commerce and nutrition at Besins Healthcare, Inc. Among his achievements at Besins Healthcare, he helped the company raise millions of dollars to launch new intiatives. He also helped to develop the company's award-winning website, which enabled the engaged customer database to grow by more than 100%, which was even more than expected. Because of the success of the online business, investors in the company asked Mr. Rindner to lead Olympian Labs, Inc., the company's retail nutrition business.

Steven Rindner now works at Scout Media, Inc. For more about him, visit this blog site.