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| Image Source: roymorgan.com |
Fact: Social networking platforms are here to stay for good.
Though many entrepreneurs still view these tools as irrelevant and a waste of time, business leaders who value their online presence would agree that these tools are material. Utilizing social media’s full potential is effective in providing better service and good customer relations. With that, Robert Wynne of Forbes presents some social media rules for business promotion and PR:
Rule 1 - Let customers know that the company is there to not over-promise and under-deliver but the other way around.
Rule 2 - Make posts straightforward and short because customers champion rousing and meaningful content over lengthy and boring announcements.
Rule 3 - Be newsworthy, taking into consideration the speed and relevance of the posts, as well as hashtags and real-time updates.
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| Image Source: smallbusiness.foxbusiness.com |
Rule 4 - Offer help to customers by giving them tidbits of what’s relevant and useful to them in real time.
Rule 5 - Determine whether or not to use Facebook and knowing how and why customers use it.
The key to a winning social media campaign, whether for PR, promotion, or whatnot, is to target valuable customers and connect with them on a personal level. Strategy and media planning are always helpful steps in attaining this goal.
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| Image Source: govisible.com |
Online media plays a crucial role in business success. Steven Rindner, a business expert, helps companies understand this role to gain optimal rewards. For more updates on business strategies and other related discussions, follow this Google+ page.
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