Tuesday, May 22, 2018

Real Estate Marketing Ideas Through Social Media

Gone are the days when all property listings were found in printed materials. Nowadays, people are more likely to go online than to look at printed ads. And since putting up ads and information online is so cheap and easy, everyone is doing it. Though social media is available for everyone to use, taking advantage of certain strategies can give one distinct advantage in this playing field. Here are some great marketing ideas for real estate through social media.

Image source: titlequest.net

In this search engine driven market, choosing the right words can make or break a sale. Be smart when making titles. When doing so, think about what your potential client will be typing in the search engine and use those. 

The people who visit your website might not be the one to invest in your real estate, but they might know someone who could be interested. By making it easier to share materials like images to social media, viewers can easily share what they find with friends or family who are looking for real estate. 

Lastly, the all-powerful Facebook is a door to many opportunities. Think about creating your own company page and participate in groups within the locale of your company or the properties you are selling. 

Image source: deltamediagroup.com

Steven Rindner was the practice director for Perfect Sense Digital, where he developed and executed business strategies for clients such as The Chronicle of Higher Education, VetStreet, and Besins Healthcare. He also served as executive vice president of Kastle Systems International, senior vice president at Citigroup, and senior vice president at AOL. For more insights on real estate, follow this blog.

Wednesday, May 2, 2018

Technology’s Possible Role In Real Estate Development

People have said time and again – real estate is the best business there is. This is true. People will always need space, whether to live in or to work. That being said, the real estate industry is immense, with countless moving parts. For today, let’s focus on real estate development and the impact technology will have on it in the years to come.

Image source: Guardian.co.uk

First of all, traditionalists shouldn’t worry about technology changing the landscape of real estate. Tech only facilitates its internal workings. For real estate developers, new tech presents new ways to develop and market properties.

Nowadays, virtual tours of homes, apartments, condominiums, hotels, malls, and other properties, even before these structures are built, are available to investors and buyers. This has never been done before. Sure, there are scale models built by architects for people to check out, but never with virtual tours.

Real estate developers know only too well how hectic their days can be. Mobile technology has all but assured developers that they can work on a project from almost anywhere. Developers can check projects real-time with foremen live-streaming the construction, especially if they (developers) need to be somewhere else.

The construction of a project itself has already benefited from technology as more machinery is built and developed, and new construction techniques have allowed for the quicker completion of projects.

Image source: Tweakyourbiz.com

Can you think of any other technological advancements that can help in real estate?

Steven Rindner is a results-oriented executive with a strong background in business development and growth strategy across a number of industries including media, technology, real estate services, and healthcare. To learn more about his professional work, visit this page.