Real Estate Marketing Ideas Through Social Media

Gone are the days when all property listings were found in printed materials. Nowadays, people are more likely to go online than to look at printed ads. And since putting up ads and information online is so cheap and easy, everyone is doing it. Though social media is available for everyone to use, taking advantage of certain strategies can give one distinct advantage in this playing field. Here are some great marketing ideas for real estate through social media.

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In this search engine driven market, choosing the right words can make or break a sale. Be smart when making titles. When doing so, think about what your potential client will be typing in the search engine and use those. 

The people who visit your website might not be the one to invest in your real estate, but they might know someone who could be interested. By making it easier to share materials like images to social media, viewers can easily share what they find with friends or family who are looking for real estate. 

Lastly, the all-powerful Facebook is a door to many opportunities. Think about creating your own company page and participate in groups within the locale of your company or the properties you are selling. 

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Steven Rindner was the practice director for Perfect Sense Digital, where he developed and executed business strategies for clients such as The Chronicle of Higher Education, VetStreet, and Besins Healthcare. He also served as executive vice president of Kastle Systems International, senior vice president at Citigroup, and senior vice president at AOL. For more insights on real estate, follow this blog.

Effective social media strategies for startups

The usual dilemma of most startups is prioritizing which comes first: the money or the marketing. And there’s no easy answer to this. Startups need customers to make money and vice versa. But without a solid marketing strategy, the small business might just as well be non-existent to most customers. Here is where turning to social media helps tremendously. 

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Social media is increasingly being seen as a promising and effective marketing tool for big business leaders and startups managers alike. To maximize its use, one should first develop a marketing plan. Without which, all social media activity will fall flat. Establish a goal and supporting metrics to measure whether what you’re doing is successful is not. Before that first Facebook post or Twitter tweet, know the outcome you have in mind and possible humps on your way there. 

Secondly, take advantage of team play. You are in a good position as a startup to have your employees contribute to your marketing efforts via social media. It empowers them, too. Having brainstorming sessions with the entire team can lead to grand ideas for blog posts, tweets, and status updates. Consider this: 70 percent of customer brand perception is based on experiences with people. Startups that encourage their employees to publicly engage customers on social media will edge the competition in terms of reputation-building. 

Finally, startups should harness consumer-to-consumer recommendations. This can be done in a handful of ways, like directly asking for referrals among your most-satisfied customers, building a highly visible community through webinars and crowd-sourced content, and offering incentives for referrals such as rewards points or percentage discounts. This can even be the beginning place of future influencer marketing. 

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Steven Rindner is a business and corporate development executive with experience in different fields. Drop by thisblog for more similar reads.

Strategic growth through social media

Breakthroughs in technology have redefined the global lifestyle. As connectivity has reached its most advanced state, it seems that almost everyone wants to have a piece of the action. The result is a personal stake in a completely engaging interconnectedness which we now know as social media. If one wants to grow as a business, social media is now a viable channel for doing so. 

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Shareability is probably one of the biggest draws that hook people on social media. This becomes the platform by which people agree or disagree. It doesn’t really matter, so long as there is a lot of buzz, especially if it’s your product that is the topic. Sharing creates a lot of mileage for business. 

If your company has a social media presence, then you are also interested in subscription. Whether this is in the form of likes, friends, followers, or views, once an individual considers you interesting enough, he is willing to become your subscriber. Clearly, this allows your network to grow. 

Another characteristic that makes social media an effective growth platform is instantaneity. The moment you share something that’s worth a person’s time and attention, it reaches your network of subscribers, and maybe even their individual networks. 

Strategic growth through social media is all about getting into the general consciousness of the market. This can be achieved successfully. Once people know who you are and how it makes sense for your business to be a part of their lives, then you know that you’re all primed for growth. 

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Steven Rinder is a seasoned expert on business development. He is also a running enthusiast. For more about his interests, visit this Pinterest page.