Gone are the days when all property listings were found in printed materials. Nowadays, people are more likely to go online than to look at printed ads. And since putting up ads and information online is so cheap and easy, everyone is doing it. Though social media is available for everyone to use, taking advantage of certain strategies can give one distinct advantage in this playing field. Here are some great marketing ideas for real estate through social media.
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Image source: titlequest.net
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In this search engine driven market, choosing the right words can make or break a sale. Be smart when making titles. When doing so, think about what your potential client will be typing in the search engine and use those.
The people who visit your website might not be the one to invest in your real estate, but they might know someone who could be interested. By making it easier to share materials like images to social media, viewers can easily share what they find with friends or family who are looking for real estate.
Lastly, the all-powerful Facebook is a door to many opportunities. Think about creating your own company page and participate in groups within the locale of your company or the properties you are selling.
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Image source: deltamediagroup.com
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Steven Rindner was the practice director for Perfect Sense Digital, where he developed and executed business strategies for clients such as The Chronicle of Higher Education, VetStreet, and Besins Healthcare. He also served as executive vice president of Kastle Systems International, senior vice president at Citigroup, and senior vice president at AOL. For more insights on real estate, follow this blog.
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