Strategic growth through social media

Breakthroughs in technology have redefined the global lifestyle. As connectivity has reached its most advanced state, it seems that almost everyone wants to have a piece of the action. The result is a personal stake in a completely engaging interconnectedness which we now know as social media. If one wants to grow as a business, social media is now a viable channel for doing so. 

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Shareability is probably one of the biggest draws that hook people on social media. This becomes the platform by which people agree or disagree. It doesn’t really matter, so long as there is a lot of buzz, especially if it’s your product that is the topic. Sharing creates a lot of mileage for business. 

If your company has a social media presence, then you are also interested in subscription. Whether this is in the form of likes, friends, followers, or views, once an individual considers you interesting enough, he is willing to become your subscriber. Clearly, this allows your network to grow. 

Another characteristic that makes social media an effective growth platform is instantaneity. The moment you share something that’s worth a person’s time and attention, it reaches your network of subscribers, and maybe even their individual networks. 

Strategic growth through social media is all about getting into the general consciousness of the market. This can be achieved successfully. Once people know who you are and how it makes sense for your business to be a part of their lives, then you know that you’re all primed for growth. 

Image source: institute.wycliffecollege.ca

Steven Rinder is a seasoned expert on business development. He is also a running enthusiast. For more about his interests, visit this Pinterest page.