Business strategy: Harnessing social media's potential

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Fact: Social networking platforms are here to stay for good.

Though many entrepreneurs still view these tools as irrelevant and a waste of time, business leaders who value their online presence would agree that these tools are material. Utilizing social media’s full potential is effective in providing better service and good customer relations. With that, Robert Wynne of Forbes presents some social media rules for business promotion and PR:

Rule 1 - Let customers know that the company is there to not over-promise and under-deliver but the other way around.

Rule 2 - Make posts straightforward and short because customers champion rousing and meaningful content over lengthy and boring announcements.

Rule 3 - Be newsworthy, taking into consideration the speed and relevance of the posts, as well as hashtags and real-time updates.

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Rule 4 - Offer help to customers by giving them tidbits of what’s relevant and useful to them in real time.

Rule 5 - Determine whether or not to use Facebook and knowing how and why customers use it.

The key to a winning social media campaign, whether for PR, promotion, or whatnot, is to target valuable customers and connect with them on a personal level. Strategy and media planning are always helpful steps in attaining this goal.

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Online media plays a crucial role in business success. Steven Rindner, a business expert, helps companies understand this role to gain optimal rewards. For more updates on business strategies and other related discussions, follow this Google+ page.

Experience is part of the business

Experience is part of the business

Academic degree and work experience go hand-in-hand in the making of a successful business executive. In fact, even students pursuing a master’s degree in business administration are often required to have work experience right after college.

A well-respected business and corporate development executive, Steven Rindner was not an exception to this rule. Before holding senior and executive positions in some of the industry’s finest companies, he had to work his way from the bottom.

Unlike other professionals who started early in business, Steven began his career in a different field. A law graduate from New York, he made the big move in the business world by becoming part of AOL, where he helped the company develop and execute strategies for website functionality, advertising, marketing, content, and subscriber acquisition.

With his eagerness to learn, Steven moved up the corporate ladder, where he served as director, executive director, vice president, and then senior vice president. This experience led him to take on more leadership roles in companies such as Citigroup Inc., Kastle Systems International, and Besins Healthcare International.

Steven is just one of the thousands of business executives who have culminated their success through experience. Those who want to make it big in business have to learn that experience is not a substitute for determination and passion but rather an opportunity that can help one go further in the competitive world of business.

Steven Rindner is a business executive with a strong background in business development and growth strategy in media, technology, real estate services, and health care. Learn more about him by visiting this Facebook page.

Quick and Convenient Organic Snack Ideas for Marathon Runners

As Steven Rindner has found in his marathon training, nutrition is often the deciding variable whether his daily run is enjoyable or not. There is nothing worse than indigestion when trying to talk the body into running way past its natural limits. Marathon runners need to focus their nutritional habits on whole, nutrient dense, organic whole foods to keep their bodies in highest condition and to recover quickly. Here are a few ideas for some simple and healthy snacking foods: (Most contain healthy protein and fat for energy. Please note all dairy items are whole fat and organic – a must if consuming this food group.)

• Organic Valley Colby-Jack Cheese Sticks
 • Organic Pickles (wrapped with AppleGate Farms deli turkey slices & organic cream cheese)
• Chocolate Raw Grass-fed Whey Protein Powder mixed with Unsweetened Chocolate Almond Breeze or Organic Valley Organic Whole Milk
• Hard-boiled Eggs

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 • Yo-Baby (Whole Milk) Organic Yogurts or Organic Whole Fat Greek Yogurts
• Organic Baked Blue Corn Chips & Salsa, Pico, or Guacamole (individual servings found at Costco)
• Large Bag of Raw Snap Peas
• Sliced Tri-Colored Peppers
• Bag of Baby Carrots w/ Hummus (individual servings found at Costco)
• Homemade Trail Mix (buy ingredients in bulk and mix together or Whole Foods has a great sprouted trail mix also found in bulk)
• Homemade Tuna or Salmon Salad (individual servings found in cups, cans or foil packs)
• Organic Apples, Grapes, Pears, Berries or Cut-up Melon
 • AppleGate Farms Deli Meat (especially the grass-fed roast beef)
• Organic Whole-Fat Cottage Cheese
• Homemade Popcorn (cooked in palm or coconut oil and topped with Redmond’s RealSalt)

For more information on marathon-worthy nutrition and other tips, visit Steven Rindner’s home page.

Steven Rindner on What to Expect on Race Day

You've worked hard to prepare yourself, mentally and physically, for the big day – your first marathon! Part of that preparation is in knowing what to do in the days leading up to the race, and what to expect on the day of the race.

• To begin with, about two weeks before your race, give your body a break by scaling back on the distance and the difficulty of your training runs. This will help your body to be ready to run the long distance of a marathon.

 • Make sure you are well-hydrated in the days leading up to the marathon. Drink lots of water before bed on the night before the marathon, and lots of water first thing that morning.

• A few hours before the race, eat a high-carbohydrate breakfast.

• Don't overdress. The day may get hotter the later it gets. Also, on the subject of clothing, don't wait for the day of the race to try out that new pair of shoes!

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• If you are used to running with headphones and would like to do so during the race, ask ahead of time if this is allowed. However, keep in mind that being able to hear people cheer you on may give you a much-needed mental boost.

• Get to the race with time to spare – you may be nervous enough without having to worry about getting to the starting line on time.

• If you're not going to carry your own water, take advantage often of the water and sport drinks that are offered at aid stations along the route.

• Start slowly so you don't burn out right away. You have plenty of time to pick up speed later.

Perhaps the best advice is to enjoy yourself and to imagine how great you'll feel when you cross your first marathon finishing line!

For more tips on running, check out Steven Rindner's website.