There are now 400 million active users of Instagram, making it one of the most used social media sites on a daily basis. Launched in 2010, Instagram has become more than a photo gallery for personal use. In fact, a lot of companies are now making their brands "instagrammable."
How companies can maximize Instagram depends on the product or service that they offer. It is, of course, impossible for a company dealing with corporate services like banks or airlines to come up with a concept similar to beauty brands. However, this doesn’t mean banks, airlines, and other service-oriented companies cannot come up with creative visuals that they can post on their Instagram account.
Here are other five tips on how companies can use Instagram:
- Have a grid concept or a specific theme. Many people are becoming conscious of how their Instagram accounts look like to achieve having an account that people will also call #feedgoals. Some people decide on a particular theme for their posts, example, white borders or a regular font or filter to use for the photos. Others are getting into grids. Having a theme or key elements in the posts – such as white only background or greenery on all posts – will make an account easier on the eyes, thus attracting more followers.
- Share a story and be consistent. Service-oriented companies like hotels, banks, airlines, and the like can use Instagram to share their company’s mission, vision, and even customer feedbacks, not only through compelling visuals but brief but straightforward captions. It’s best if these stories are posted as a series or on a regular schedule for consistency.
- Hold a promo or contest exclusive to Instagram. This is one of the fail-safe steps on how to gain more followers on Instagram. It also is a good way to establish a hashtag or geotag for the brand, which customers may use even after the promo. According to BrandWatch.com, posts that have hashtags get at least 12.6 percent engagement, and those with location receive 79 percent engagement. This will be helpful especially for physical shops or restaurants.
- Utilize the video. So, what if Snapchat’s all the rage lately? Instagram has its own video option that brands can use to make interesting content. The embed option makes it easier for companies to use their Instagram videos on their website or blog too.
Cross-post using other accounts. Instagram have its own unique features, but it’s best used with other sites, too. Linking Instagram to Facebook makes promotion easier. With hashtags, which are also recognized on Facebook, brands can leverage their contests or social media buzz once it’s cross-posted on Facebook. Plus, this can lead to additional followers too.
Read more business-related tips and articles on this Steven Rindner blog.
How companies can maximize Instagram depends on the product or service that they offer. It is, of course, impossible for a company dealing with corporate services like banks or airlines to come up with a concept similar to beauty brands. However, this doesn’t mean banks, airlines, and other service-oriented companies cannot come up with creative visuals that they can post on their Instagram account.
Here are other five tips on how companies can use Instagram:
- Have a grid concept or a specific theme. Many people are becoming conscious of how their Instagram accounts look like to achieve having an account that people will also call #feedgoals. Some people decide on a particular theme for their posts, example, white borders or a regular font or filter to use for the photos. Others are getting into grids. Having a theme or key elements in the posts – such as white only background or greenery on all posts – will make an account easier on the eyes, thus attracting more followers.
Image source: Marketingcloud.com
- Share a story and be consistent. Service-oriented companies like hotels, banks, airlines, and the like can use Instagram to share their company’s mission, vision, and even customer feedbacks, not only through compelling visuals but brief but straightforward captions. It’s best if these stories are posted as a series or on a regular schedule for consistency.
- Hold a promo or contest exclusive to Instagram. This is one of the fail-safe steps on how to gain more followers on Instagram. It also is a good way to establish a hashtag or geotag for the brand, which customers may use even after the promo. According to BrandWatch.com, posts that have hashtags get at least 12.6 percent engagement, and those with location receive 79 percent engagement. This will be helpful especially for physical shops or restaurants.
Image source: Miva.com
- Utilize the video. So, what if Snapchat’s all the rage lately? Instagram has its own video option that brands can use to make interesting content. The embed option makes it easier for companies to use their Instagram videos on their website or blog too.
Cross-post using other accounts. Instagram have its own unique features, but it’s best used with other sites, too. Linking Instagram to Facebook makes promotion easier. With hashtags, which are also recognized on Facebook, brands can leverage their contests or social media buzz once it’s cross-posted on Facebook. Plus, this can lead to additional followers too.
Read more business-related tips and articles on this Steven Rindner blog.
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