Sunday, June 10, 2018

How To Train For Your First Marathon

So, it’s finally happening: you’re joining your very first marathon, and it’s one of the biggest physical challenges you’ve set for yourself to test those limits or go the distance – quite literally. But how do you properly prepare for a marathon and stay motivated to do well?

Know the different kinds of marathons

The distance may be well-established, but marathons could range from low-key community races to much-celebrated ones that see thousands of spectators. It may be best to choose a marathon that’s close to home, as it will entail running on familiar roads and routes. To identify what you want, run a few shorter races with a friend or volunteer at marathons.

Find the right training plan

Image source: Pixabay.com 
Follow a plan that will help you slowly build up your mileage and endurance while integrating enough rest to avoid injuries. This plan will consider your background and experience and will make room for enough recovery time so as not to get to the finish line beat up (or worse, not get to it at all). 


 

Know the four building blocks of training

Base mileage is about building your weekly mileage over time, such as running three to five times a week. The long run, on the other hand, is done every seven to 10 days to help the body adjust gradually to long distances. Then there’s speed work or practicing intervals and tempo runs to fortify cardio capacity, and then rest and recovery to prevent injury as well as mental burnout.

Have the right equipment

Image source: Pixabay.com
Choose running shoes that are light, flexible, and comfortable. Go to specialized stores for advice and try on several different pairs. Get high-quality socks, too, for optimal protection. Prevent blisters by applying a thin layer of Vaseline on your feet.

Build mental toughness

Mental preparation is just as important as physical preparation, so build your confidence by achieving good results in training runs and tune-up races. Use maps or see the course for yourself and try to be as relaxed as you can on race day. Have fun!

Steven Rindner is a business and corporate development executive with expertise in media, technology, real estate services, and healthcare businesses. More articles like this on this page.










Tuesday, May 22, 2018

Real Estate Marketing Ideas Through Social Media

Gone are the days when all property listings were found in printed materials. Nowadays, people are more likely to go online than to look at printed ads. And since putting up ads and information online is so cheap and easy, everyone is doing it. Though social media is available for everyone to use, taking advantage of certain strategies can give one distinct advantage in this playing field. Here are some great marketing ideas for real estate through social media.

Image source: titlequest.net

In this search engine driven market, choosing the right words can make or break a sale. Be smart when making titles. When doing so, think about what your potential client will be typing in the search engine and use those. 

The people who visit your website might not be the one to invest in your real estate, but they might know someone who could be interested. By making it easier to share materials like images to social media, viewers can easily share what they find with friends or family who are looking for real estate. 

Lastly, the all-powerful Facebook is a door to many opportunities. Think about creating your own company page and participate in groups within the locale of your company or the properties you are selling. 

Image source: deltamediagroup.com

Steven Rindner was the practice director for Perfect Sense Digital, where he developed and executed business strategies for clients such as The Chronicle of Higher Education, VetStreet, and Besins Healthcare. He also served as executive vice president of Kastle Systems International, senior vice president at Citigroup, and senior vice president at AOL. For more insights on real estate, follow this blog.

Wednesday, May 2, 2018

Technology’s Possible Role In Real Estate Development

People have said time and again – real estate is the best business there is. This is true. People will always need space, whether to live in or to work. That being said, the real estate industry is immense, with countless moving parts. For today, let’s focus on real estate development and the impact technology will have on it in the years to come.

Image source: Guardian.co.uk

First of all, traditionalists shouldn’t worry about technology changing the landscape of real estate. Tech only facilitates its internal workings. For real estate developers, new tech presents new ways to develop and market properties.

Nowadays, virtual tours of homes, apartments, condominiums, hotels, malls, and other properties, even before these structures are built, are available to investors and buyers. This has never been done before. Sure, there are scale models built by architects for people to check out, but never with virtual tours.

Real estate developers know only too well how hectic their days can be. Mobile technology has all but assured developers that they can work on a project from almost anywhere. Developers can check projects real-time with foremen live-streaming the construction, especially if they (developers) need to be somewhere else.

The construction of a project itself has already benefited from technology as more machinery is built and developed, and new construction techniques have allowed for the quicker completion of projects.

Image source: Tweakyourbiz.com

Can you think of any other technological advancements that can help in real estate?

Steven Rindner is a results-oriented executive with a strong background in business development and growth strategy across a number of industries including media, technology, real estate services, and healthcare. To learn more about his professional work, visit this page.

Monday, April 9, 2018

Three More Future Trends In The Real Estate Industry

Nowadays, it seems, everywhere you look, there’s a gadget that resembles something from a science fiction movie. That’s how much technology has advanced in the past few years. Almost every industry has benefitted from this, including real estate. Below are some of the trends the world of real estate may be taking on in the next few years. 

Image source: washingtonpost.com
 
3-D printed housing

There are a few technological advancements that turn more heads than 3-D printing. The 3-D printers of today can create anything from an entire living room to a car. But the buck doesn’t stop there. There are companies in Asia and Europe that are preparing large-scale 3-D printing. And what do they have in mind? Houses. In fact, in China, 3-D printing has already been used to create a few buildings with materials recycled from construction waste.

The new suburb


Suburbs have always been a haven for families. Nowadays, urban planning is taking it a step further by constructing homes and apartment and condominium complexes that would house more families but at the same time, creating more space for people to move around. If that seems contradictory and an impossibility, it has already been done in many places around the world.

Fitness

With more and more people becoming health-conscious, several real estate developers plan to create living areas that come with world-class gyms. Not only that, even outdoor amenities such as artificial hiking and biking trails are being given some thought to foster a more active lifestyle among residents.

Image source: therealdeal.com
 
Steven Rinder is a business and corporate development executive with experience in different fields, including real estate. He is also a running enthusiast. To learn more about Steven and the stuff he’s passionate about, check out this Google+ page.

Thursday, November 30, 2017

Common mistakes to avoid when training for a marathon

The last thing any runner wants to happen during a marathon is to not finish the race due to fatigue or injury, which is why training should not be taken lightly. Unfortunately, some people commit mistakes that prevent them from training correctly, resulting in unsatisfactory performances in marathons. 

Image source: hellomagazine.com

Here are some examples: 

Using an arbitrary goal time 

Oftentimes, those in marathon training fail to create a solid plan that centers on a goal time based that is realistic, reachable, and corresponding to their abilities and fitness levels. Running at a feel-good pace can prohibit the right kind of training for a marathon – one that must help the body cope optimally with the rigors of the endurance race. Pacing should also be practiced; thus, the goal time has to gradually increase over time. 

Improper nutrition intake 

Another important item in training for a marathon is establishing a right nutrition plan. Runners do not just have to determine what their diet would be while in training, but they also have to mimic their race-day nutrition strategy at least once during the training. This way, if there are issues in cramping, bonking, and even bathroom visits, they can tweak and adjust the plan accordingly. Furthermore, there must be a proportional increase in nutritional intake whenever mileage and intensity are also increased during the training. The calories-in versus the calories-out difference should be monitored diligently. 

Image source: r4yl.com

Read more tips on marathon training by checking out this Steven Rindner blog.

Monday, October 30, 2017

Effective social media strategies for startups

The usual dilemma of most startups is prioritizing which comes first: the money or the marketing. And there’s no easy answer to this. Startups need customers to make money and vice versa. But without a solid marketing strategy, the small business might just as well be non-existent to most customers. Here is where turning to social media helps tremendously. 

Image source: marketinghub.today

Social media is increasingly being seen as a promising and effective marketing tool for big business leaders and startups managers alike. To maximize its use, one should first develop a marketing plan. Without which, all social media activity will fall flat. Establish a goal and supporting metrics to measure whether what you’re doing is successful is not. Before that first Facebook post or Twitter tweet, know the outcome you have in mind and possible humps on your way there. 

Secondly, take advantage of team play. You are in a good position as a startup to have your employees contribute to your marketing efforts via social media. It empowers them, too. Having brainstorming sessions with the entire team can lead to grand ideas for blog posts, tweets, and status updates. Consider this: 70 percent of customer brand perception is based on experiences with people. Startups that encourage their employees to publicly engage customers on social media will edge the competition in terms of reputation-building. 

Finally, startups should harness consumer-to-consumer recommendations. This can be done in a handful of ways, like directly asking for referrals among your most-satisfied customers, building a highly visible community through webinars and crowd-sourced content, and offering incentives for referrals such as rewards points or percentage discounts. This can even be the beginning place of future influencer marketing. 

Image source: yostartups.com

Steven Rindner is a business and corporate development executive with experience in different fields. Drop by thisblog for more similar reads.

Saturday, September 30, 2017

Knowing what it takes to add more value to customers

In this day and age, defining the customer base and knowing what it takes to satisfy their demands rule business consciousness. Consumers have been shown to be more exacting when it comes to their needs and what they get from companies they continually patronize.

Image source: pixabay.com

Keeping existing clients engaged and contented is ultimately more profitable than investing in new leads. Businesses should learn how to be mindful of people who have been with them from the beginning, believing in their products and ideals. Giving customers more value for their money can be tough, but it’s a conundrum that sustains business. 

Continuously placing a premium on what the customers need primarily drives business creativity. It is always advisable for firms to find more information about their customers, not just for marketing purposes but chiefly to lend their personal touch and maintain their satisfaction past product or service purchase. 

Customers also appreciate being informed and updated about developments and changes related to the products and services they bought. Company communication doesn’t always have to harp on making a sale. Clients will stay loyal if they feel they are an integral part of the business. Following up on their requests and questions promptly might be time-consuming, but it is one of those basic services that should be in place if one hopes for constant patronage.

Integrating new technologies in corporate communication and customer service to augment customer involvement and satisfaction can also add value to customer experience. By making it easier for them to get in touch, receive timely replies, and interact with on-the-go platforms and solutions using their preferred medium, companies are able to provide the most valuable clients topnotch service.

Image source: pixabay.com

Steven Rindner is a business and corporate development executive with a strong background in business development and growth strategy across a number of industries including media, technology, real estate services, and healthcare. To get similar updates, visit this page.